Top Reasons Why Your Business Website Needs A Blog


It is easier running a business if you can find innovative and effective ways to market your products.

It is no secret that in today’s digital age the best and easiest way to attract new customers is by building and expanding your online presence. If you own a business already, you must have asked yourself if creating a blog would be worth your time, money and effort.

The short answer is yes, absolutely!

Although blogging can take up some of your time, it is a relatively easy and inexpensive way to enhance your marketing efforts, drive more traffic to your online store and establish your brand as an industry leader.

According to some statistics produced by Hubspot, 57% of the businesses that added an active blog to their site reported to have gained more customers. In this same study, 81% of companies say that their blog has been a critical part of their revenue growth.

What exactly are the benefits of a business blog with respect to marketing and revenue?

Drives Traffic To Your Website

Every serious business today has an operating website promoting their products or services. But exactly how often are these pages updated? Blogging helps in adding fresh content.

It is important to constantly update your website, and blogging is the direct solution to this need. Every time you publish a new blog post, it becomes one more indexed page on your website.

The more posts you create, the more pages are indexed, and the more traffic to your site you may get, especially if the posts are diversified and relevant to your business. The more indexed pages you have, the more opportunities to show up in search engine results and drive potential customers to your website.

Blogging tells search engines like Google and Bing that your website is not just a floating boat in the world wide web, but an active Internet property offering valuable content to readers. This signals search engines that your site is active and liked, and that they need to check it often for new content.

Publishing blog posts and articles regularly can also help you get discovered and stay active in social media channels. Every time you write a compelling article and share it in your social accounts, there is a chance your fans share it as well with their friends, potentially making it go viral. This will expose your products or services to a larger audience that can become your next clients down the line.

Blogs Can Convert Into Leads

First, let us define what a lead is.

In online marketing, “lead generation” is the initiation of consumer interest or inquiry for the products and services offered by a business. Leads can be generated by techniques like building a mailing list, collecting emails for a newsletter subscription, online PPC ads and SEO campaigns.

Just as every new blog post is another opportunity to get noticed by the search engines, a new post is also a bridge for you to generate new leads. That is why you can add some call-to-action in your posts, as your posts not only offer free information to the reader, but also the possibility to enter a business transaction or make a purchase.

These calls-to-action are often added to online content as offers for free trial, info webinars, tutorials, e-books, survey or fact sheets. Typically online businesses offer an enticing piece of information in exchange for their readers’ email information, so that they can be added to their emailing list.

You can offer a free ebook in exchange for a visitor’s name and email address. You can then use this information for later marketing campaigns, when you have a new product or if you run a promotion. This will certainly raise interest in your emailing list.

Position Your Business As An Industry Leader

blogger screenPosting well written articles that resonate with your audience shows your are an expert in your field. This can demonstrate your business as an industry leader and gain the trust of many consumers.

Take runnersworld.com as an example. Runnersworld initially started as a “Distance Running News” site and later morphed into an international publication. And because they had established an active blog posting informative articles under diverse categories, they managed to define themselves as one of the leading information go-tos for running athletes.

With the sponsorship they have nowadays, we know this business is very profitable by now, and this is not in small part due to their blogging activity.

Builds Customer Relationship

Blogging is another way for you to improve your relationship with your customers. You can easily update them about promo discounts or anything interesting happening within your company. Consumers like to be informed and will appreciate any informational resource that they can use later on.

Additionally your clients can leave their comments and interact with you at a personal level. This makes it convenient for them to inquire about your published information and possibly ask additional questions about your products that you can respond to directly on the blog.

In conclusion, building a website is not enough. By consistently publishing informative and well written blog posts, you shall establish yourself as an authority in your industry, drive potential customers to your website and develop a stronger consumer-buyer relationship. Hence blogging must be part of your marketing arsenal for a greater success online.

By | 2019-04-02T14:27:21+00:00 October 3rd, 2017|Online Marketing, SEO|Comments Off on Top Reasons Why Your Business Website Needs A Blog

How To Get Visitors To Your Website

SEO services

What is Search Engine Optimization (SEO)?

SEO is basically a way to increase the number of visitors to your site by making modifications to your site structure and content. When properly executed, SEO can result in a large amount of free highly targeted traffic.

If the site in question is a niche site selling a product, the end result will be more sales. Or likewise if the website sells a service or infoproduct.

There are a few things that webmasters can do in the optimization process of their website. The following is a simple step by step guide for optimization of your site.

1. Develop an easy to decipher web structure

The structuring of your site has to allow a search engine spider or bot to follow all the internal and external links at the site. An optimizer must make sure that the coding allows for the site content to appear first.

This will make sure that bots place greater importance to the main subject of the site. A business person can do the coding himself, hire a developer or buy an already optimized website template.

2. Optimize the content

Content is the major part of the site and therefore has the highest relevance to the search engines and end users. Content optimization under SEO is done in the following ways:

  • Be true to your niche – Make sure that your content stays on the topic of the site. If your site is about your restaurant, do not deviate from the food topic. Highly relevant sites get higher rankings on search engines and better reviews by end users.
  • Proper content format – Format your content in such a way that headings and major points are highlighted. Spiders will be able to detect this and will assign a higher quality score to your site. At the same time, the end user will find your site easier to read, prompting more browsing or repeat visits.
  • Don’t worry about keyword density – This is the number of times your keyword (for example London SEO) appears relative to the total number of words on the entire page. In the past it was recommended for webmasters to have a density between (3-5) percent as higher percentages would cause the site to be flagged as spam or overoptimized.
  • Just be natural – Nowadays search engines algorithms use artificial intelligence and are much advanced in detecting attempts to manipulate them. So focus on providing great content to your readers and do not worry too much about counting keywords on your page.

3. Link baiting and link building

With link baiting, a webmaster develops tools like apps, games, interesting content that generate links to his site.

With link building, the webmaster links to sites that have more traffic than his. He also looks for ways that high quality sites can link to his site in their primary content. He can do this by using many ways. They include:
– Writing guest posts for these high quality sites with a link back to his site,
– Commenting on high traffic blogs related to his niche,
– Creating valuable content on his site that will attract visitors and some link to this quality content,
– Using citations, which are directories listing various businesses websites and addresses.

Link building is usually the hardest and most time consuming activity in Search Engine Optimization.

4. Having a social media strategy

This will involve creating a Facebook fan page, a twitter account, an Instagram account and many more.

This will help you connect with your visitors and potential clients, in getting more traffic and informing your loyal readers of changes to your site or product line.

SEO is hard work that can bear much fruit for a webmaster when executed properly and consistently, leading to better google rankings, more traffic to your site and ultimately more sales.

We offer consulting solutions not only to small businesses in the UK, but internationally as well with a focus on the English language, so mostly the UK, the US, Canada and Australia.

We also help various international companies involved with e-commerce sites, affiliate sites, marketing distribution channels, paid advertising, video marketing and conversion optimization.

We can accommodate most budgets to design a campaign tailored to your requirements, define target queries and traffic sources, enhance rankings and increase visitors on a consistent time frame while increasing conversion rates and ROI.

By | 2020-06-09T20:37:22+00:00 February 24th, 2017|Search Engines, SEO|Comments Off on How To Get Visitors To Your Website

The benefits of guest posting

guest posting in SEO
If you are reading this post, you probably know the difficulty of getting links as an affiliate marketer or business owner.

As was recently explained in a webinar about links, there are almost no natural links in 2016. This is the irony of Google’s algorithm which is supposedly based on natural linking. There were some natural links in 1997, but not that many nowadays, thank you Larry and Sergey.

So what are the most useful links you should try to get? Some believe there is no such thing as a bad link. The reason is that if such damaging links existed, then your competitors could use them to link to you, hoping for a negative effect on your rankings.

If you agree with this theory then the worse that could happen to one of your links is to carry no value at all in the search engines’ eyes. Thus each link category has its pros and cons and some are more valuable or desirable than others. In this post we are going to specifically discuss the benefits of links within guest posts.

Blogs are effective tools that can have a tremendous impact on your traffic if you know how to use them. A guest post is a post that you make on another webmaster’s blog. This is a type of exchange, where the webmaster gets content and you get a link.

Note that this is a white hat method, assuming it was not paid for. It is a very precious attribute in itself as there are few white hat methods available nowadays, and white hat is the sound route for long-term results. There is always demand for good content, so if you can write or outsource such quality content, you should be able to find webmasters eager to publish it.

Some webmasters may ask for a minimal one-time fee to publish your guest post. The justification is that the market value of a link is usually considered higher than the cost of outsourcing a great article. Another practice is when two webmasters swap guest posts among their network, without making a payment.

If you pay to make a guest post, is it black hat then? As far as black hat goes, this is the lightest black hat link you will ever see. To our knowledge it is very rare for Google to catch such paid links, unless a webmaster extensively abuses his network by making obvious link sales or by openly advertising such service.

Another important attribute of a guest post is that it is permanent. At least it is supposed to be! So if you consider using guest posts, make sure you are dealing with a genuine reliable webmaster who is there for the long term, preferably an expert in his field.

Some borderline scammers buy dropped domains with good metrics and repackage them as wordpress blogs, massively selling guest posts. Once it is time to pay for the registration renewal fee, they simply do not renew the domain registration, and your link will vanish.

It is usually safer to pay a bit more and get published at a reputable niche blog with good traffic. Even if the owner sells his site at a later time, archived posts are usually kept as such, so the chance is low that your link will be removed in the future.

Alternatively you can swap posts with another webmaster in your niche and save money. Note that another reason to use guest posting is that by doing so you will develop or improve your own network of friends in your sector of activity. It is important to have such trusted friends as you can help each other in the future.

One more advantage of guest posts is that you can choose the exact anchor and URL you want to use. This is not so for all links, so do not miss the opportunity to link to your targeted keyword. Furthermore the link will be within the content itself and not in a footer, sidebar, link page, or site wide.

This feature adds value to such a link as Google can detect in-content editorial links. Big G loves them and gives them more weight in their ranking calculation. Also Google usually indexes wordpress blog posts very rapidly, this is another benefit of this type of link.

guest postingTechnically, the goal of making the post is that you get one domain link, one c-class IP link and a well anchored contextual link, all important factors in your link profile. But long-term link juice in itself is not normally to be expected from a guest post. If you publish a quality post at a reputable blog, it may even get republished from the RSS feed, adding more links to your profile.

So in conclusion guest posting is absolutely a technique that must be included in your link building arsenal. We have been using it with success for our clients for the past ten years here at comperio.co.uk.

By | 2019-04-02T14:25:36+00:00 June 5th, 2016|Online Marketing, SEO|Comments Off on The benefits of guest posting