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How we do competitor analysis and reverse engineering

With 15 years of expertise in SEO, we have analyzed thousands of websites, including their backlink profiles, their content and their design. And we have seen everything under the sun, from top-notch high quality businesses to the most spammy automated backlinks and content.

This knowledge and experience gives us a great edge, as we can decipher any niche and understand rapidly what the main players are doing. But how do we conduct a competitor analysis?

The backlink profile

By just perusing a backlink profile, we already get a very good idea of what type of backlinks a website has acquired; so here is a list of the top 10 types of backlinks:

  1. High quality reference links: a link on https://www.wikipedia.org/, https://www.forbes.com/, https://www.bloomberg.com/ or https://www.columbia.edu/ is considered a reference link; it does not matter if it is do follow or no follow, Google trusts these high authority sites; they are the most precious links to earn, and the hardest to get.
  2. High quality citations: some directories and citations are also highly trusted by Google; if you have a link from https://www.yellowpages.com/ or https://yelp.com/, Google sees it as proof that your business is legitimate.
  3. High quality guest posts: getting backlinks from high ranking websites in your niche is yet another way to improve your backlink profile in a white hat way; for example if you own a US moving company, a link at https://todayshomeowner.com/moving/reviews/best-moving-companies/ is very valuable, as todayshomeowner.com is a top website in a related industry.
  4. Social links: linking from social business pages such as https://www.facebook.com/comperioSEO or https://twitter.com/ will add another layer of reputation in Google’s eyes.
  5. Press release links: press releases are also part of a good backlink arsenal, as this is what top sites do, such as https://www.amazon.com/ or https://www.apple.com/; but here quality matters, only use the best press release providers (check this).
  6. Review site links: reviews on review sites such as https://www.yelp.com or https://trustpilot.com/ are expected to help as well; their reinforce legitimacy.
  7. Web 2.0: now we are entering the lowest quality types of backlinks; Web 2.0 backlinks are a thing of the past, and any SEO agency promoting these is doing a disservice to its customers.
  8. PBN links: so-called PBN links are part of black hat SEO; we can recognize PBN links at the blink of an eye; they may work sometimes, but they are toxic, so keep away from them.
  9. low quality links: next we have the spammiest types of backlinks, such as blog comments, profile links or low quality links on foreign sites (Korean, Russian, Chinese, etc); they are of no use and could even hurt your website!
  10. Automated spammy links: finally, at the bottom of our list, we have the spammiest of all links, the automated spammy links; there are tools that can automatically send thousands of links on link farm pages, such as the GSA tool; these are to be avoided like the plague.

Competitor analysis

Every niche is different, from lawyers, movers, plumbers to e-commerce, gaming sites, the list is long.

The first step in any of our projects is to decipher and reverse engineer the SEO work done on the top 10 sites for the main queries of our clients.

So we know what the big guys have been doing! Did they use black hat? Did they use PBNs or spammy links? In this case, it should be easy to beat them with our white hat approach.

But even if they mainly used white hat techniques, we can still beat them. By employing the same techniques they used, just better and in more quantity if needed!

Web design

Does the design and look of a website matters? Of course it does!

Sometimes we can see old school type design websites ranking high in the organic search results, but this is so 1990!

As user experience and bounce rate are ranking factors with a high weighting, and as websites keep on getting and looking better and better, a website with a poor design and navigability is not at an advantage in the modern Internet landscape.

Part of our competitors’ research is to study their layout and design to see what works for them. We make sure our clients get a good-looking and user-friendly website, so that they are on an even field with the top ranking websites in their niche.

Keyword analysis

Another part of our market research is to define the most targeted keywords for our customers. Precise targeting is needed so that most of the traffic comes from qualified buyers.

We may also get traffic from surfers seeking information about our niche, and this is good too as this reinforces our authority in the niche. And who knows, these users seeking helpful information may decide to make a purchase at a later time.

In a nutshell

We conduct market research and competitor analysis for all our clients and this is the first step of our services.

This provides us a clear picture of the landscape in Google organic results, and every customer and niche is different!

From there, we create a marketing plan, which depends on the niche and the website stage. Some of our customers’ sites are new, some are established, most of the time they require content optimization, sometimes they need to recover after their organic rankings have dropped.

That’s why all our services are tailored to your situation, so that you get the best chance to rank on page 1, preferably in the top 3.Or why not, number one!.

By | 2023-08-07T20:54:45+00:00 August 7th, 2023|Online Marketing, Reputation Management, Search Engines, SEO|Comments Off on How we do competitor analysis and reverse engineering

How has the Pandemic Changed the Serviced Office Landscape

There’s no denying that the pandemic has changed us in so many ways and even changed how we work – not to mention where we work. For example, we have all become accustomed to working from home, whereas before, we were somewhat reluctant to try it out – but because of Covid-19, we had no choice!

But nowadays, things are going back to (almost) the way they were, and hybrid office work has become the norm. So, believe it or not, the pandemic has changed the service office landscape – and some would say it is even better than we knew it before. So what are the changes wrought by the pandemic for serviced offices, and why is it better? Here are the answers to your top questions.

Post-pandemic: where are we now?

Most everyone is already aware of what a serviced office is and what to expect from it. For instance, everyone knows that serviced offices can give you more freedom and flexibility than the usual office, and it offers a lot of conveniences because all you have to do, essentially, is move in and start working – and for a good look at some serviced offices near you, click here!

But it has become even better as we know it, come post-pandemic, and even if a majority of businesses have floundered since the pandemic began, those that have managed to stay afloat are turning more to the serviced office and the benefits it brings.

In fact, most businesses that have stayed afloat during the pandemic are flourishing, thanks to their adaptability to change and the fact that they have made use of the resources available – including the flexible workspace. More businesses are retaining the hybrid office, where employees spend half their work week at home and half in an office.

The big trend today is how people have grown used to working from home and how those who have to work in an office have transformed this setting into a cosier and comfier place – where they can both relax and be productive at the same time.

More office spaces are leaning towards motivating and inspiring employees, and gone are the boring and staid offices of old – they are now increasingly replaced with modern buildings with large glass and picture windows, with more dedicated spaces for relaxing, taking a break, and networking. In addition, communal areas are a big trend, where people can be themselves and be at ease whilst taking a break or a meal.

A whole new clean space that’s just for you

Today, serviced offices are the ‘in’ thing. In other words, they are more in demand than ever. What most people like in a serviced office is the cleanliness aspect – since a serviced office can come with a cleaning and maintenance service, this significantly boosts employee morale.

The services provided by serviced offices mean cleaning and maintenance need not be a concern – all you have to do is ask the serviced office provider to do it, and they will do it, often for a minimal fee. The surfaces will be scrubbed and cleaned, and sanitation won’t be an issue.

Another aspect that makes serviced offices more popular is the air conditioning. Since most serviced offices have ready AC, the air flows more efficiently, and impurities are filtered out.

(Image attributed to Pixabay.com )

By | 2022-09-16T17:45:36+00:00 September 16th, 2022|SEO|Comments Off on How has the Pandemic Changed the Serviced Office Landscape

3 Essential Tips for Excellent Web Design

Have you ever asked yourself if users can determine what your brand is known for upon arriving at your online domain? Can they navigate through your web pages with ease? Or if the site has a minimal bounce rate? If the answer to these questions is no, it could be the right time to look at how you’ve optimized and designed your website.

A website can only excel if its design feeds into functionality and experience and complements the published material. It’s not hard to overlook these things and take them for granted. However, online properties that offer remarkable user experience and performing content can attract and engage an audience for your business more than those that don’t. To that end, here are some tips to keep in mind.

1. Create a plan of attack

Once you’ve decided to improve your website, you’ll have to work backwards and form a plan of attack. Begin by carefully mapping out the customer journey. As you do this, consider what web pages they’re most likely to view, the content they’re interested in, and the offers that can turn them into customers.

Be sure that you work closely with reputable experts and communicate your plan with them. For example, if you’re located in Oxfordshire, there is an Oxfordshire web design company that can help you turn your vision into a reality.

2. Include social proof

If you’ve ever shopped online before, the chances are that you have gravitated to products with high reviews from other people. After all, you want to get the best value for your money. And the only source of objective insight are the customers who had purchased them before. The same can be applied to the website and your offerings.

So be sure to encourage happy customers to leave their thoughts on the site. Whether through text or video format, having positive reviews can encourage prospects to make purchases more easily.

3. Implement a CTA

Once your website receives visitors, you must carefully guide them to areas within your online domain that will best nurture and lead them to sales. Most people today tend to be lazy when browsing through websites, and the easier it is for them to get to where they want to be, the greater the chances that you’ll generate sales. But the question is, how?

One way to do this is by using calls-to-action or CTAs strategically on your website, be it on the navigation area, below section, or at the top. However, be sure always to consider the journey of your buyers. The best way to proceed is to inundate them with bottom-of-the-funnel CTAs anywhere they go.

Conclusion

Giving yourself the time to ensure that the abovementioned tips are implemented on your site and addressing any other concerns that your online domain has is more important than you realize. Most people today depend on the internet for most of their needs, and if you want to convert consumers, you’ll need to have a well-designed website.
Image: https://unsplash.com/photos/FlPc9_VocJ4

By | 2022-06-07T20:26:50+00:00 June 7th, 2022|SEO|Comments Off on 3 Essential Tips for Excellent Web Design

The multi-currency account is the great feature for your business

Payment systems are becoming increasingly popular in international business. Today, there are several international payment systems, which allow opening a  multi-currency account for convenient and secure non-cash payments all over the world.

What is a multi-currency account?

Let’s look at the multi-currency account using Genome Account as an example. This account will allow you to keep money in another currency, as well as to make an online exchange with a much better exchange rate and reduce the risks at times of fluctuations in the foreign exchange market. For example, you can receive money for your services or goods in any currency convenient for your client and then exchange large amounts of funds when the exchange rate is favorable. Then you will not need to make an exchange at each transaction.

Another advantage is that you can transfer money into your account in another currency and keep them there for future use, such as travel or business expenses, without having to convert them into the main currency of the account.

Both individuals and legal entities, including foreign companies, can open a multi-currency account in the payment system. Such an account can be an excellent solution for small and medium-sized companies in Europe, which transfer money in different currencies: USD, EUR, and many others.

The benefits of a multi-currency account:

  • Fast international settlements in different currencies (USD, EUR, GBP)
  • Possibility to get multi-currency payment cards;
  • Remote account management via the Internet;
  • Possibility to deposit/withdraw funds from/to bank accounts or accounts in other payment systems.

The procedure of opening a multi-currency account

The procedure of a multi-currency Genome Account opening is quite simple. To begin with, you must understand that to fully work through the payment system and have an online account, you must confirm your identity, that is, go through all stages of KYC verification. And then you should open business account. Only after that, you will have access to business features.

If you already have a business acco unt in the payment system, you do not need to make any complicated operations to open a multi-currency account. On your personal page, use adding an online account in the currency you want. The account will immediately become available to you.

This means that now you do not need to have several accounts for your business, it is enough to open one multi-currency account. It simplifies access to currencies and consequently the management of your income.

By | 2021-12-23T14:55:17+00:00 December 23rd, 2021|SEO|Comments Off on The multi-currency account is the great feature for your business

The importance of good hosting in SEO

web servers
Here at comperio we have been using various webhosting companies over the past twelve years. In total we tested over nearly 50 different web hosting service providers and we are currently using about 30 of them.

We have been hosted on many hosts over time both for our own portfolio of websites and for some of our clients. Web hosting is an integral part of our SEO work and the servers where your website is hosted will have a direct effect on your website’s performance and long-term efficiency.

Speed, downtime, support, server maintenance, security and risk of hacking, backup options, addon services, hosting options, data centers and user-friendliness of the front-end are just some of the factors to take into consideration when deciding which host to pick.

Why you need a good web hosting

As we have been running websites for more than a decade by now, we have seen our fair share of what can go right and what can go wrong as far as hosting services are concerned.

This is why we wanted to share our knowledge and experience with you. When we started we had no idea there could be so much difference from one hosting company to the next. No, web hosting companies are not made equal and it is crucial to only choose one of the best providers for a successful online business to thrive.

If you run an online business, you should not have to worry if your site is safely hosted or not. Only rely on trustworthy reliable web hosting service providers for this decisive function.

Creating a website involves making certain decisions, such as how it will be hosted. Many people ask our marketing agency: how to choose hosting? These clients do not always know the various options available to them or do not know which one to choose.

Budget, goals and skills weigh in the balance to make final choice. Hosting is important because it impacts areas such as site display or natural referencing. Thus, it is crucial for good web ranking.

Let’s see now how to choose your hosting, then its importance on SEO.

How to choose your web hosting

First, let’s define web hosting.

The host is the service provider administering the server where your site or application lives. A server is a machine comparable to a very powerful computer with multi-processor. Present in different forms (Blade, Rack, Tower), its role is to respond to a customer request.

Hosting offered on the market can take different forms. When choosing an option, certain criteria must be taken into account. It can depend on the required throughput, the expected traffic, or the technical skills required for maintenance.

Own your own server

Not everyone knows that, but it is indeed possible for you to have your own servers on your premises.

From the outset, there will be a higher cost for the purchase of physical server, but then a much lower monthly cost. Even if there are now micro-servers, a large number of servers require appropriate layout. This then requires controlling the temperature and humidity present in the storage room, for example.

Besides the physical side, having your own servers requires very good technical knowledge for installing, managing and maintaining them. This is a profession in its own right. An option not possible without good qualifications in the field and the required staff.

Free hosting

Possible thanks to platforms like WordPress.com, it might not be suitable to all types of project. An option to favor for projects like a showcase site of a few pages or for a simple blog that does not require extensive services.

Freeware has certain constraints such as the presence of advertising which makes it possible to finance the platform.

Personalization is relatively limited and security is not as high as with a paid server. It is also best to inquire about their backup policy as this feature is not always offered. Note also that the name of the site is presented as a sub-domain of the platform that offers it.

This is not an optimal solution for an e-commerce site or a showcase site deploying many functionalities.

Shared, VPS, Cloud or Dedicated: how to choose your paid hosting

Shared hosting

This is a widely used solution, where your site is hosted on a physical server and IP address shared with other clients. This is the most economical option. No configuration is required, but the possibilities are greater than for free hosting.

However, this type of hosting limits access to server configurations.

In addition, sharing the server affects the connection. For example, the use of all resources by all clients at the same time would affect the speed of the server and therefore slow page loading. Likewise, if one of the clients is blacklisted, the entire server may be penalized and affect all of the client sites present on it.

It is a good solution for a limited budget or for a site that does not plan to become too big or too active.

VPS hosting – Virtual private server

Often considered as an alternative between shared and dedicated, this method is often mentioned when asking how to choose your hosting. It is a question of having a virtual server present on a physical server.

This physical server contains several virtual servers which belong to different client sites. Unlike a shared server, resources are not shared and it is possible to have greater control of the server. The cost also varies and is often a little higher.

Thanks to this choice, an evolution is always possible.

Dedicated hosting

In the case of dedicated hosting, the price is higher but the server is not shared at all.

in this option you have at your disposal an entire physical server. We will not suffer from the influence of other sites. This is a good solution when you generate a lot of traffic and prefer to have full access to the server configurations and great stability.

This solution involves some internal skills such as knowing how to manage network access and maintenance. Either you have the skills in-house or you outsource it, which will come at an additional cost.

Cloud hosting also called cloud hosting

Increasingly used in the past few years, cloud hosting is often compared to VPS.

Cloud hosting uses several different servers and not just one physical which allows you to be constantly active if needed.

If one server fails, another one will take over. This also helps to provide a good load distribution if the traffic increases significantly. This is an adaptive option with a possible evolution. In addition, the cloud is advantageous for developers because it is flexible according to the coding languages ​​used.

However, this type of accommodation can still be quite expensive.

Hosting and SEO

Few clients think about it, but hosting and natural referencing are indeed linked.

To the question how to choose your hosting, we could therefore answer: by also thinking of the impacts on SEO on your site, your goals and needs. Indeed, SEO does not simply go through an optimization of pages and keywords. Below are some elements to pay attention to.

First of all, it is preferable that the hosting has good security and an HTTPS protocol, as search engines mainly refer Internet users to pages they deem secure.

Next, the loading speed of your pages is an increasingly important factor.

For example, a shared server can slow down page loading speed, which can have several negative effects, both on search engine robots and on the Internet users. The user can leave the site because it is not pleasant to wait too long. In addition, speed is a known factor within Google’s algorithm. Too slow sites are never on the 1st page of results!

Finally, check that the server hosting your site is preferably in the same country as you are. Or at least as your target customers.

Search engines prioritize results based on the geographic area indicated by your site. With the extension .com or .org, the search engine will look for the server’s IP address to determine its location. It will use this criterion for ranking your site depending on location.

By | 2020-06-18T21:13:38+00:00 June 18th, 2020|Online Marketing, Search Engines|Comments Off on The importance of good hosting in SEO

5 Online Marketing Trends for 2020

Online marketing is a set of methods and tools allowing companies to analyze a market on the Internet and show a related offer to potential online customers or buyers. Because of new technologies we need to stay informed to know the main techniques to master today.

Do you know the main online marketing trends in 2020?

Digital marketing is constantly evolving. Composed of many channels (SEO, PPC, social marketing, email marketing, etc), these advertising routes are constantly changing.

Their importance continues to grow and this effect will be even more pronounced in 2020 as the pandemic is forcing businesses and individuals to be more focused than ever on the online world.

As online marketing and the Internet are changing rapidly, regular monitoring is necessary to know and follow marketing trends from one year to the next.

Do you want to know the top marketing trends for 2020? If you do, read on!

1. Authenticity

Given that the mainstream Internet is about 25 years old, online customers and users are getting more savvy and intelligent when it comes to online brand authenticity.

For example generation Z and millenials have never known a world without the Internet. They understand it better than their elders and can more easily spot fake news or fake advertisements.

The online public in general requires more authenticity and honesty from online brands and businesses, and this is what you need to make sure you are providing.

People are really starting to resent online misrepresentations of the truth, after all the political and corporate scandals or recent years. They demand honesty from online brands as well, especially as this involves lightening their wallet.

As the leader of e-commerce, amazon has constantly emphasized honesty, in particular with their online reviews. No platform is more stringent in this respect, amazon having deleted millions of untrustworthy reviews and banned thousands of unscrupulous users.

More than ever customers are looking to authentic and honest brands.

2. User-generated content

This trend goes hand in hand with the demand for authenticity, as users are more likely to comment truthfully about a product or service than the company offering them.

Using the content produced by users is the best way to transform them into ambassadors for a brand. This practice keeps businesses in touch with their prospects. And it also represents an almost inexhaustible source of new content for their social networks.

Thus, a brand can for example repost in story, on Instagram, the content being where users have mentioned a product. Brands can also adapt their offers to users’ feedback.

The big brands have understood a long time ago that potential customers are more easily convinced by the opinions of other users rather than by conventional advertising.

The perfect example of a platform dominated by user-generated content is google maps.

Google maps is certainly a behemoth of online marketing with thousands of employees and billions of monthly visits.

But google maps could not exist without its millions of users who contribute to its content. Most of the content is generated by the users themselves and google maps employees are mostly performing supporting tasks such as moderation, support, development or policy implementation.

Most of the listings for businesses or other physical locations, such as a restaurant, a movie theater or even a statue, are created by the users. These super-users are called local guides. They add listings, verify information, or report inaccuracies.

Business owners can also add a listing for their own business on google maps.

Regular users and buyers on the other hand can post reviews of anything listed on google maps, and there are millions of these reviews already listed on maps all over the world. Indeed it would be hard to find a listing with no reviews at all nowadays.

Users both create the content and use that content as well, whereas the google team mostly manages the google maps infrastructure.

Users love google maps and the traffic keeps on growing month after month. This is in no small part due to its user-generated content, which instills a sense of authenticity.

3. Geolocation

The geolocation concept is the idea that the physical location of a person will impact what they may or may not purchase online. New online technology enables businesses to know where a consumer is surfing from, in order to transmit send more personalized adverts to him or her.

Such adaptive techniques display ads tailored to consumers who are becoming more nomadic and always connected with their smartphones. Geolocation in particular makes it possible to encourage potential customers to go to a point of sale, close to them, in real time.

Here again if we needed to seek the perfect example of a channel mastering geolocation, look no further than google maps. Google maps is the epitome of geolocation.

As users get to become more and more familiar with google maps and the idea of geolocation, businesses too must make sure they optimize their offers based on geolocation.

Geolocation affects all online businesses, of any size, small businesses as well as bigger businesses.

For small and medium size businesses, or businesses which have mostly one location or service area, such as a dentist, a lawyer or a warehouse, they must use a local SEO strategy, so that users searching for their product or service in their area can easily find them.

On the other hand a large corporation will have to adapt its offers depending on where their customer is based. Amazon for instance deploys completely different websites depending on geolocation, such as amazon.jp for Japan or amazon.fr for France.

4. Personalization

Long gone is the time when advertisements were mostly served via the television or newspapers, and where everyone was seeing the same ads.

Nowadays and more than ever, people only want to see offers they are interested in, not just random offers. This is a win-win situation. Online advertisers get targeted visitors, and online surfers waste less time on unneeded offers.

All this is possible thanks to the advances in first party data collection. First party data correspond to data collected by advertisers and media agencies. This data has become a key element in providing a personalized relationship between brands and users.

First party data designates the potential targeting data collected directly by the publisher advertising media site. First party data are generally behavioral or declarative data recorded on a website during previous visits and which are associated with visitors using a cookie.

Such personalized data can also come from past activity, such as the history of browsing and purchases at an e-commerce site. Other methods include retargeting.

Retargeting consists of dynamically displaying advertising banners on a site or group of sites according to the interests expressed by the Internet user during his navigation. For example if someone visits our London SEO page, then he may be shown that same page again in the future, from other sites he visits.

This dynamic targeting makes it possible to optimize the effectiveness of these banners and the associated click-through rate, by presenting the user with the most relevant banners possible based on user profile, often optimized by AI methods.

Consumers are justly ready to give more personal information in exchange for further personalization of the service delivered by a company or brand.

Data analysis will therefore be more and more complex to ensure an increasingly personalized service.

5. Better visuals

Another noteworthy change of behavior led by the modern Internet is the rise of more and better visuals.

As the adage says, a picture is worth a thousand words. This could not be truer than on the Internet of 2020 and beyond.

Here visuals include not just pictures, but also memes, dynamic pictures, videos and other visual creatives.

Social media channels such as youtube have changed the way people discover new things. Nowadays it is very easy to learn about any topic by watching online videos, and this is what millions of people do every month.

A beautiful graph, a well chosen illustrative image, a memorable picture, an informative video. This is what appears in the best online presentations, and this is what users expect to see in a quality piece of content.

Talking about recent trends, according to media specialists, it is on the Tiktok platform that brands will have to be present in 2020 to be noticed.

As more online advertisers compete against each other to grab customers’ attention, it is the ones with the most outstanding and enticing visuals that will catch their attention, ultimately leading to a potential sale.

Any online business hoping to stand a chance against the competition in 2020 must prioritize graphic design, web design and the use of excellent visuals within their content and offers.

Conclusion

Surf the above five waves of online marketing for 2020 and thereafter and you will surpass your rivals.

With more technological advances, the year 2020 will not cease to amaze us. By remaining vigilant and creative, you will be able to best satisfy your audience.

By | 2020-06-09T20:33:59+00:00 April 18th, 2020|Online Marketing, SEO|Comments Off on 5 Online Marketing Trends for 2020

The importance of SEO for small businesses

Small businesses are nothing compared to what they used to be in the recent past as the Internet has revolutionized how small business owners conduct their business. It would be very hard to succeed by using the methods of twenty years ago, even ten years ago or less, as every aspect from running the accounting, showcasing the business, getting customers, etc, has radically changed in a short time period.

Nowadays a large portion of small business operations and marketing campaigns are done online. Of course every small business needs a website hosted at a solid hosting company, but this is just the first step as far as marketing is concerned. The second step which is much harder to implement is to get a consistent flow of visitors to their website.

Getting traffic, in other words visitors to their site can make or break a business. As many of these online businesses offer the same type of standardized service such as a plumber, a lawyer, an accountant or a carpet cleaner, one of the key for the success of an online business is to master traffic getting from online sources. As many of the service offers are quite similar to each other, the company winning a specific deal could be the one a potential buyer sees first on the Web.

What is online traffic?

Most online business owners understand the above principle about getting visitors to their website. There are a few powerful ways to get these visitors. Below is a list of the main channels to get online traffic for a small business:

  1. paid advertisement (google adwords, facebook ads, …)
  2. social traffic (facebook fans, twitter followers,…)
  3. email marketing
  4. video marketing
  5. organic traffic
  6. google maps

Every business owner will have his preference when it comes to his favorite traffic source, but let’s first comment briefly on the six sources of traffic just mentioned above.

Paid ads are paid of course, i.e. there is a cost attached to each visitor, and it can be high in some niches like the legal niche. Social traffic will require a social media manager just to constantly create buzz about the business, and it can be hard to keep on buzzing about some vanilla businesses, such as accounting. Email marketing requires special skills and not all products are well adapted to it. It will not work for a plumber, will it? Likewise for video marketing.

This leaves us with number 5 and 6, organic traffic and google maps, which are applicable universally to almost any small business seeking online traffic.

google results

#5 organic traffic means to appear in google search results so that potential buyers can see the company at the top of the result page, click on the link and visit the website. #6 google maps is similar to organic results, except the business will appear in the google maps area on the google page, as a google my business result within the map.

How to appear at the top of organic results or google maps? This is the question every small business owner wants the answer to. And the answer is that it is achieved using search engine optimization techniques, also called in short SEO.

What is SEO exactly?

Most small business owners have heard about SEO and some of them have even hired a SEO company to work on their marketing campaign in the past. But few of these business owners understand clearly what SEO is all about, or how well it works.

They somehow see the importance of SEO for their business, but many are not too sure about it.

The best way to think about SEO and its benefits is to get an idea of how much extra traffic a business could get by reaching the top 3 spots in google organic, or the top 3 spots in google maps, which is called the 3 pack, and is often the main visible part in google maps results.

It turns out in many cases an online business can double or even triple their online sales by consistently showing up at the top of the search results. The number one result in google results page gets more than ten times the number of clicks of the 10th result. People do not have the time to check lower results down to the 10th result. People do not like to check too many results, and they will just click on the first few results from google, or simply the first one sometimes.

So if an SEO company can help your website reach this top area on the google result page, as you can imagine your online sales will explode given the boost in traffic this will generate. This is why implementing the proper SEO strategy is so crucial for all small online businesses.

How can google maps help exactly?

google maps

What is newer in the field of search engine optimization is our #6 item: google maps.

Have you noticed that if you search for a pizzeria near you, you will see a map with the nearest restaurants offering pizzas? But if you search for other queries like “what time is it in New York now”, you will see no such map, just organic results.

This is because google will only display a local map when it is appropriate to do so, for example if you are looking for something that could be offered by a local business, like a restaurant, a hotel, a plumber, a car repair shop, etc. In other words google maps is nowadays the place users trust to find the local services or products they are looking for online. And this is what google is conditioning shoppers to expect to see when they want to make an online purchase.

So if your company does not show up prominently in google maps, as you can imagine your business will lose a ton of potential buyers eager to get your product. As a matter of fact this type of maps traffic is very “hot”, as these surfers have strong buyer-intent: they are likely to be really interested in purchasing a product very soon. They are the perfect type of visitors a business wants to attract.

This is why SEO applied to google maps is so important for small businesses.

How to rank in google

How to rank in google is a valuable skill of course given what we just explained earlier. SEO practitioners understand the complicated mathematical formulas and algorithms used by search engines. The expertise of these SEO experts involves optimizing websites in order to boost their search engine rankings.

It takes years for a SEO specialist to master such skills that they can later apply to the benefit of small businesses. As the search engines change their methodologies on a regular basis, they must always keep their knowledge updated in order to remain at the top of their game.

SEO can be very important to most small businesses, as it can multiply their sales significantly. As many surfers just click on the top results for a query with buyer intent like “plumber in West London”, a business able to rank at the top will get a ton of new visitors when surfers click on the first link they see.

Should a small business use a SEO company?

It is quite clear that SEO can play a fundamental part in the success of any small online business, be it by generating more organic traffic, or by producing new traffic from google maps where eager buyers are looking for an offer now.

Make sure to use a trusted SEO company that can deliver good results. SEO should be part of a long-term marketing strategy. It is not a gig done only once. It is part of a constant effort of optimization and maintenance of a business website.

Any small online business should hire a SEO service provider to bring their business to the next level. In a competitive online world, the business owners who understand the importance of SEO and know how to use it are the ones better armed to succeed on the Web.

By | 2019-10-08T12:42:29+00:00 October 8th, 2019|Online Marketing, Search Engines, SEO|Comments Off on The importance of SEO for small businesses

SEO Tips for Small Businesses

SEO resultsSearch Engine Optimization (SEO) refers to the techniques used to improve a website’s search engine rankings.

When someone enters a search term in the search box, google will return a list of pages considered the most relevant (and authoritative) with respect to the user’s query.

Authority and relevance are evaluated by the google’s algorithm using a myriad of parameters and factors. Such factors include the content a site has published online as well as the type of links it gathered from other websites.

Google likes to promote so-called authority sites at the top of its result pages. So if you run a business and you have a website, and if you want to rank high in google, you should create in-depth articles that can become authority pages in your niche. This involves not only writing informative and useful content, but also content that responds to the questions people have about a specific topic. If you keep on publishing such great content, over time Google will pick up authority signals and increase the rankings of your site.

But this is only half of the equation. In order to rank at the top of google, a site must also acquire a good quantity of quality backlinks. Such backlinks serve as reference, or votes of confidence for a specific page, indicating that the content of your page is valuable and can be trusted.

It is by mastering your content and your backlinks (your on-page and off-page profile), that you can hope to be rewarded with higher rankings in google.

The above is just a brief overview, as SEO is a broad and complex field. In a nutshell it can be broken down into two main categories – on-page and off-page optimization. To help you understand the techniques you need to adopt in order to rank well and gain traffic and sales from such increased visibility, read the pointers below.

I. On-Page Optimization

This is the part of SEO covering everything on your site. This part is 100% within your control. It commonly refers to optimizing the pages of your site.

1. Content

You probably heard the expression “content is king”, which has a lot of truth in it. But did you know that your content serves two purposes. It tells your visitor what your business is and what products or service you provide. But it also shows google what your site is about. Because google can understand (to a high degree) the text on your site, they can infer what your website is all about and how good your content is.

So the goal of producing content is twofold, as it serves both users and the search engines, and they will each interpret it in their own way.

Read below some tips to deploy great content that the search engines will like.

a. Produce Content for Customers

Although some black hat techniques can boost your ranking rapidly, most of them are frown upon by google. If caught with unorthodox techniques your site could get penalized and lose all its credibility and the hard work you have poured onto it. There is also a possibility that you will never recover from such sanction imposed on your site.

So do not use short-cut methods like article spinning and keyword stuffing. These are outdated techniques that may work for a while but can get you into big trouble later on. Only publish very high quality unique content with real value. This is the safest route.

b. Use Keyword Variations

Keywords or key phrases are critical to the google algorithm. It helps it understand what your content is all about via a concept called Latent Semantic Indexing (LSI). Using variability in the terms you employ instead of a small range will give your site a wider clout within your niche and make it more authoritative. Since you know your business better than anyone else, you need to use keyword variations to describe your niche, products or services.

Just make sure to stay away from repeating similar phrases as your page may appear to be stuffed with keywords. Google is smart enough to know that “house painter” and “house painting” refer to the same thing. Just pick your keyword variations and naturally insert them into your content. If your content is about your SEO services for Oklahoma City or London SEO, then do not repeat London SEO all over the page, other terms could be digital marketing, SEM or online marketing for example.

c. Take Advantage of Titles and Headings

For google, the URL, title and headings are crucial pieces of information regarding what a page is about. Any piece of content can only have one title, but it can have multiple headings and subheadings. The most important among these three is the title as it is the one that shows up in the Google search results. It should contain your primary keyword and make it compelling enough to attract visitors by making them click on your link. Then headings and subheadings are there to help your readers see the main points while reading your content.

d. Tailor the Page URL

The URL is the most important on-page factor, so make sure to make the best choice with respect to your keywords.

You may find that your default page URL is based on the title of your post. Most content management systems like WordPress use your title post as the default page URL. If you find that your post utilizes an alphanumeric URL, make sure to edit this and use your titles instead. This is not just better for your rankings, but it also increases your chances of getting clicked by a user.

2. Add Your Name, Address and Contact Details

Your business name, address and contact details should be displayed on every page of your website. The easiest way to set this up is to place the details in the site’s footer. If you operate in multiple locations, you need to have a different page for every address and contact details.

It is vital that google knows you have different branches in various places as google searches depend on location (geo-located). To take this concept to another level, you can use a schema markup. It is another concept in SEO that allows you to label your content in a way that google understands best. As markup is a special coding mechanism designed specifically so that google could understand concepts (like an address), not just words.

SEO work

II. Off-Page Optimization

Now that the essentials regarding your website itself are covered, it is time to look at off-page optimization to help you rise in the search results (SERPs). To improve your rankings, you need to work on relevant links, social media presence, and citations.

1. Getting Relevant Backlinks

Getting more backlinks will be essential in boosting your rankings. Whenever a reputable site links to one of your pages, it means some trust is transferred to your site, thereby elevating your rank. However some link building strategies can hurt your rankings. There have been numerous strategies years ago that are no longer acceptable today. So you have to be particularly about the way you get backlinks, as this is a double-edged sword.

The best way to identify a good link is when it is created naturally. But these types of links take time to acquire, so you may have to take matters into your own hands. One way of doing it is by writing guest posts.

Do not waste your time submitting guest posts to unrelated websites though. Only write for sites in your niche. As you build your guest post portfolio, you can begin applying to the more reputable sites with good domain authority. Sites like these are the most powerful when it comes to link juice transfer.

When guest posting, you will often be provided an author byline where you can link to your blog and social media accounts at the bottom of the page. Other link building techniques you can use are infographics submission, blog commenting, posting in niche forums and email outreach to influentials.

2. Social Media Presence

Facebook, Instagram, Twitter, Snapchat, and Pinterest are the raging social channels you must be seen in. These media have engaging users that you can potentially attract to your own business. Therefore it is essential that you claim your brand name on these major sites regardless of the amount of time you spend on it.

There are two reasons why you should set up your own account on these channels. First it helps google further identify what your brand is all about. Second having these gives you the opportunity to gain more quality backlinks and visibility.

3. Citations

Websites such as Manta, Yell, Foursquare, and Yelp are trusted business directories where you can and should list your site. Often you can also acquire backlinks from citation sites. Signing up for these citations is especially beneficial for helping your site show up in the map listings that are on some local searches.

Conclusion

Getting ahead of the competition is not easy. And it will get harder!

But if you study and execute the suggestions listed above, you will surely find your site gaining more traffic soon. If you belong to a highly competitive industry, implementing these primary measures will not be enough to propel you further up. This is where proper services from the experts come in to help you out.

So give us a call at 020-7261-1848 for a free consultation.

By | 2020-06-09T20:27:17+00:00 January 12th, 2019|SEO|Comments Off on SEO Tips for Small Businesses

How to Start a Successful Web Design and Development Freelancing Business

webdesigner
Starting a web design and developing freelance business are serious undertakings that require proper planning and the employment of special skills.

This is because both undertakings demand a degree of tenacity, diligence and the ambition to be self-employed. You will also need to be skilled in the field because along the way, you will have to make crucial decisions which may impact the success and growth of the enterprise. You may, therefore, need to take stock of some actions that are hereby discussed, if you want to be successful in finding and properly managing clients and working as a freelancer.

Getting Familiarized With Freelancing

It is obvious that before you become or own an agency that is full of designers, you will have to start as an independent freelancer.

Skipping this important part will deny you the opportunity to effectively be your own boss and manage all aspects of your business. This stage also demands sitting down to calculate the start-up cost. You should prepare a list of basic equipment needed for the freelance business. The cost of hosting the website and registering the domain name must also be factored.

You may also consider getting a dedicated desk, business cards printed, new software and stationery supply, among others, and the cost that follows them. To cut down on costs, you may consider free and popular web design software such as Coda, Adobe Dreamweaver, Aptana, and Espresso. All these software will give you a window period of 30 days for familiarization.

Establishing Your Brand

At this point, you must decide how you are going to brand yourself. You can consider using your name as your brand, as this is a common trend among most freelance web designers.

Using your name as your brand can also give personal attachment between you and the client. This is because clients will tend to think that they are engaging an individual- someone with more flexibility, availability and malleable with price negotiations.

You may also make a formal name for your business if you contemplate a business that would become much bigger in the future. The guiding principle that should inform your decision is the desired public perception.

Creating Your Portfolio

You should identify something you will use to showcase your expertise, direct people and seal the desired deal. At the very least, your website should clearly convey the services you offer, some of the most impressionable work you have done and your contact information.

This may demand that you choose your resources for developing your portfolio. At this point, you may consider portfolio templates from ThemeForest. Templates that fall within this consideration include HTML, WordPress and a group of additional CMS themes. There are many themes to choose from, at this point.

Developing a Sales Cycle

Being an outstanding web designer will not be profitable at all if it is not followed up with competent and strategic plans to sell your product.

This means that you will have to formalize your sales cycle, as this is the very process for cultivating relationships with clients, gaining prospects, fulfilling the expectations of the market, according to the service, to the right audience and nurturing a strategic and symbiotic relationship with potential and prospective clients.

This step above requires the identification of your ideal client and their location, summarizing what you offer, identifying the needs of the market, explaining how you meet these needs and demonstrating how you have in times past, met such needs.

Finding Your Community

You may consider following people on online social media platforms such as Facebook, Twitter, and Instagram. The people being followed must be in a similar situation and with something to offer. In these platforms, you may answer questions fielded by people in need, or sign up for RSS updates on questions from web design and development boards each day. This measure will help you nurture your expertise and assist those in need of your services.

Task Management

Choose task management apps that will help you execute the main tasks on your website. TeuxDeux, Things and Omni Outliner are just some of the candidates for your consideration.

Modernize Your System of Agreements

Since business is done on the run nowadays, optimize your signing experience using Electronic Signatures for mobile so that you and your clients can sign at any time from anywhere, on any device.

Save additional errors, money and time by automating and connecting entire agreement processes. Embed electronic signing and payment requests into your applications, existing websites, and portals.

Evidently, starting a web design and developing freelance business is a serious undertaking. Even the facets that are associated with web design and freelance business such as searching for new clients, learning how to freelance and steadying up the business through newer and higher heights are complex undertakings in themselves. It is therefore important that you plan well and allocate enough resources to it.

By | 2018-08-23T15:33:50+00:00 August 23rd, 2018|Online Marketing|Comments Off on How to Start a Successful Web Design and Development Freelancing Business

How To Create Content With SEO in Mind

Producing content for your website could have multiple reasons such as:

  1. Informing readers about what your site is about,
  2. Showcasing your products on landing pages,
  3. Creating quality content that entertains and engages visitors,
  4. Providing informational articles about your niche.

This is a short list, and some content could be created for other reasons too, but here we showed the main types.

So what does it have to do with SEO?

Keep on reading to find out more.

SEO writing

Let’s first remember that SEO is the art of bringing organic traffic to your website, and SEO experts focus mainly on two aspects, onsite and offsite, where onsite means your content in particular. As surprising as it may sound to nonspecialists, changing your content even a bit will have a direct effect on your rankings.

Below we present some general rules about the style of content a webmaster should publish in order to follow SEO best practices.

Writing The Article

Your content should be interesting, captivating and informative. One of your goals is that your visitors read your content and stay on your site for a while, so you do not want them to bounce back as soon as they have read a few words of your narrative.

If you are not prepared to spend on hiring a writer, here are some key notes to remember to write a captivating article.

  1. Add concrete examples – This technique is often used by good copywriters, adding examples when proving a point will give your article a stronger tone. Avoid writing articles that are purely theoretical. Instead, mention case studies or link your article to a journal article that can further support your theory. You can also consider an example that is somewhat connected to pop culture or the current news to provide a more relevant reference.
  2. Be unique – Uniqueness is the way to go in SEO as you want to differentiate yourself from the crowd. Developing a brand and standing out is important when you have aggressive competitors in your niche. Here at comperio we provide custom solutions adapted to each client, this is one of the ways we are so special.
  3. Be different – To go one step further, don’t just be unique, be different in style and use a unique form of communication. You can be funny, weird or quirky. Your articles should sound like a person speaking, trying to establish an engaging conversation with your readers. This way you will entice people to leave comments and engage more with your brand, as people relate more to a person than to a company.
  4. Write for an audience – If you are targeting a broader audience, stay away from complicated ideas and keep your paragraphs short and on-point. Do not treat your blog as if it was a personal diary, neither an interoffice memo. Make sure to write in digestible concepts. If there is the need to supplement your post with some reference material, link one term in your text to an authority site. Add high-quality photos and videos if needed.
  5. Review three times – Finally, be your fiercest critic. Proofread your article more than once and revise if needed to ensure that your message is authoritative and without flaw. This is truer than ever with the recent E.A.T. google update, which stands for Expertise, Authoritativeness and Trust.

Writing For SEO

While keeping the above points in mind, there are additional SEO techniques to be used in order to create content that has a better chance of ranking well in search engine results.

  1. Select highly effective keywords – Using tools like Google Trends or Adwords will help you identify the popular key phrases to use. It is best to use long-tail phrases like SEO agency Comperio in London as opposed to short-tail keywords like just SEO. Short-tailed keywords are highly competitive and difficult to rank for. Looking for your target audience’s social platforms is a splendid idea. See what is trending and pay attention to the phrases and terms these people are using.
  2. Do not overoptimize the keywords – By putting your main keywords in the title, you have optimized their placement already. Do not over do it. Terms related to your primary keyword should also be interspersed in the URL, meta description, and image alt. As your text is about your keyword, just make sure to sprinkle related terms sporadically in the article as well.
  3. Optimize your photos – To be honest, blogs without any visual elements are boring to browse. When you add images, you can help boost your ranking by utilizing the alt-text attribute. This will allow your images to show up in the image searches as well. Today, image-driven and video content is getting more popular, and it is the easiest form of material that can turn viral.

Ranking your site or blog at the top of page one results will be a long and difficult task. But one of the first steps is to learn how to generate content that both readers and search engines like. Hopefully you got a few ideas in this regard from reading this post.

By | 2019-08-13T16:05:12+00:00 June 17th, 2018|SEO|Comments Off on How To Create Content With SEO in Mind