The importance of good hosting in SEO

web servers
Here at comperio we have been using various webhosting companies over the past twelve years. In total we tested over nearly 50 different web hosting service providers and we are currently using about 30 of them.

We have been hosted on many hosts over time both for our own portfolio of websites and for some of our clients. Web hosting is an integral part of our SEO work and the servers where your website is hosted will have a direct effect on your website’s performance and long-term efficiency.

Speed, downtime, support, server maintenance, security and risk of hacking, backup options, addon services, hosting options, data centers and user-friendliness of the front-end are just some of the factors to take into consideration when deciding which host to pick.

Why you need a good web hosting

As we have been running websites for more than a decade by now, we have seen our fair share of what can go right and what can go wrong as far as hosting services are concerned.

This is why we wanted to share our knowledge and experience with you. When we started we had no idea there could be so much difference from one hosting company to the next. No, web hosting companies are not made equal and it is crucial to only choose one of the best providers for a successful online business to thrive.

If you run an online business, you should not have to worry if your site is safely hosted or not. Only rely on trustworthy reliable web hosting service providers for this decisive function.

Creating a website involves making certain decisions, such as how it will be hosted. Many people ask our marketing agency: how to choose hosting? These clients do not always know the various options available to them or do not know which one to choose.

Budget, goals and skills weigh in the balance to make final choice. Hosting is important because it impacts areas such as site display or natural referencing. Thus, it is crucial for good web ranking.

Let’s see now how to choose your hosting, then its importance on SEO.

How to choose your web hosting

First, let’s define web hosting.

The host is the service provider administering the server where your site or application lives. A server is a machine comparable to a very powerful computer with multi-processor. Present in different forms (Blade, Rack, Tower), its role is to respond to a customer request.

Hosting offered on the market can take different forms. When choosing an option, certain criteria must be taken into account. It can depend on the required throughput, the expected traffic, or the technical skills required for maintenance.

Own your own server

Not everyone knows that, but it is indeed possible for you to have your own servers on your premises.

From the outset, there will be a higher cost for the purchase of physical server, but then a much lower monthly cost. Even if there are now micro-servers, a large number of servers require appropriate layout. This then requires controlling the temperature and humidity present in the storage room, for example.

Besides the physical side, having your own servers requires very good technical knowledge for installing, managing and maintaining them. This is a profession in its own right. An option not possible without good qualifications in the field and the required staff.

Free hosting

Possible thanks to platforms like WordPress.com, it might not be suitable to all types of project. An option to favor for projects like a showcase site of a few pages or for a simple blog that does not require extensive services.

Freeware has certain constraints such as the presence of advertising which makes it possible to finance the platform.

Personalization is relatively limited and security is not as high as with a paid server. It is also best to inquire about their backup policy as this feature is not always offered. Note also that the name of the site is presented as a sub-domain of the platform that offers it.

This is not an optimal solution for an e-commerce site or a showcase site deploying many functionalities.

Shared, VPS, Cloud or Dedicated: how to choose your paid hosting

Shared hosting

This is a widely used solution, where your site is hosted on a physical server and IP address shared with other clients. This is the most economical option. No configuration is required, but the possibilities are greater than for free hosting.

However, this type of hosting limits access to server configurations.

In addition, sharing the server affects the connection. For example, the use of all resources by all clients at the same time would affect the speed of the server and therefore slow page loading. Likewise, if one of the clients is blacklisted, the entire server may be penalized and affect all of the client sites present on it.

It is a good solution for a limited budget or for a site that does not plan to become too big or too active.

VPS hosting – Virtual private server

Often considered as an alternative between shared and dedicated, this method is often mentioned when asking how to choose your hosting. It is a question of having a virtual server present on a physical server.

This physical server contains several virtual servers which belong to different client sites. Unlike a shared server, resources are not shared and it is possible to have greater control of the server. The cost also varies and is often a little higher.

Thanks to this choice, an evolution is always possible.

Dedicated hosting

In the case of dedicated hosting, the price is higher but the server is not shared at all.

in this option you have at your disposal an entire physical server. We will not suffer from the influence of other sites. This is a good solution when you generate a lot of traffic and prefer to have full access to the server configurations and great stability.

This solution involves some internal skills such as knowing how to manage network access and maintenance. Either you have the skills in-house or you outsource it, which will come at an additional cost.

Cloud hosting also called cloud hosting

Increasingly used in the past few years, cloud hosting is often compared to VPS.

Cloud hosting uses several different servers and not just one physical which allows you to be constantly active if needed.

If one server fails, another one will take over. This also helps to provide a good load distribution if the traffic increases significantly. This is an adaptive option with a possible evolution. In addition, the cloud is advantageous for developers because it is flexible according to the coding languages ​​used.

However, this type of accommodation can still be quite expensive.

Hosting and SEO

Few clients think about it, but hosting and natural referencing are indeed linked.

To the question how to choose your hosting, we could therefore answer: by also thinking of the impacts on SEO on your site, your goals and needs. Indeed, SEO does not simply go through an optimization of pages and keywords. Below are some elements to pay attention to.

First of all, it is preferable that the hosting has good security and an HTTPS protocol, as search engines mainly refer Internet users to pages they deem secure.

Next, the loading speed of your pages is an increasingly important factor.

For example, a shared server can slow down page loading speed, which can have several negative effects, both on search engine robots and on the Internet users. The user can leave the site because it is not pleasant to wait too long. In addition, speed is a known factor within Google’s algorithm. Too slow sites are never on the 1st page of results!

Finally, check that the server hosting your site is preferably in the same country as you are. Or at least as your target customers.

Search engines prioritize results based on the geographic area indicated by your site. With the extension .com or .org, the search engine will look for the server’s IP address to determine its location. It will use this criterion for ranking your site depending on location.

By | 2020-06-18T21:13:38+00:00 June 18th, 2020|Online Marketing, Search Engines|Comments Off on The importance of good hosting in SEO

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