How we do competitor analysis and reverse engineering

With 15 years of expertise in SEO, we have analyzed thousands of websites, including their backlink profiles, their content and their design. And we have seen everything under the sun, from top-notch high quality businesses to the most spammy automated backlinks and content.

This knowledge and experience gives us a great edge, as we can decipher any niche and understand rapidly what the main players are doing. But how do we conduct a competitor analysis?

The backlink profile

By just perusing a backlink profile, we already get a very good idea of what type of backlinks a website has acquired; so here is a list of the top 10 types of backlinks:

  1. High quality reference links: a link on,, or is considered a reference link; it does not matter if it is do follow or no follow, Google trusts these high authority sites; they are the most precious links to earn, and the hardest to get.
  2. High quality citations: some directories and citations are also highly trusted by Google; if you have a link from or, Google sees it as proof that your business is legitimate.
  3. High quality guest posts: getting backlinks from high ranking websites in your niche is yet another way to improve your backlink profile in a white hat way; for example if you own a US moving company, a link at is very valuable, as is a top website in a related industry.
  4. Social links: linking from social business pages such as or will add another layer of reputation in Google’s eyes.
  5. Press release links: press releases are also part of a good backlink arsenal, as this is what top sites do, such as or; but here quality matters, only use the best press release providers (check this).
  6. Review site links: reviews on review sites such as or are expected to help as well; their reinforce legitimacy.
  7. Web 2.0: now we are entering the lowest quality types of backlinks; Web 2.0 backlinks are a thing of the past, and any SEO agency promoting these is doing a disservice to its customers.
  8. PBN links: so-called PBN links are part of black hat SEO; we can recognize PBN links at the blink of an eye; they may work sometimes, but they are toxic, so keep away from them.
  9. low quality links: next we have the spammiest types of backlinks, such as blog comments, profile links or low quality links on foreign sites (Korean, Russian, Chinese, etc); they are of no use and could even hurt your website!
  10. Automated spammy links: finally, at the bottom of our list, we have the spammiest of all links, the automated spammy links; there are tools that can automatically send thousands of links on link farm pages, such as the GSA tool; these are to be avoided like the plague.

Competitor analysis

Every niche is different, from lawyers, movers, plumbers to e-commerce, gaming sites, the list is long.

The first step in any of our projects is to decipher and reverse engineer the SEO work done on the top 10 sites for the main queries of our clients.

So we know what the big guys have been doing! Did they use black hat? Did they use PBNs or spammy links? In this case, it should be easy to beat them with our white hat approach.

But even if they mainly used white hat techniques, we can still beat them. By employing the same techniques they used, just better and in more quantity if needed!

Web design

Does the design and look of a website matters? Of course it does!

Sometimes we can see old school type design websites ranking high in the organic search results, but this is so 1990!

As user experience and bounce rate are ranking factors with a high weighting, and as websites keep on getting and looking better and better, a website with a poor design and navigability is not at an advantage in the modern Internet landscape.

Part of our competitors’ research is to study their layout and design to see what works for them. We make sure our clients get a good-looking and user-friendly website, so that they are on an even field with the top ranking websites in their niche.

Keyword analysis

Another part of our market research is to define the most targeted keywords for our customers. Precise targeting is needed so that most of the traffic comes from qualified buyers.

We may also get traffic from surfers seeking information about our niche, and this is good too as this reinforces our authority in the niche. And who knows, these users seeking helpful information may decide to make a purchase at a later time.

In a nutshell

We conduct market research and competitor analysis for all our clients and this is the first step of our services.

This provides us a clear picture of the landscape in Google organic results, and every customer and niche is different!

From there, we create a marketing plan, which depends on the niche and the website stage. Some of our customers’ sites are new, some are established, most of the time they require content optimization, sometimes they need to recover after their organic rankings have dropped.

That’s why all our services are tailored to your situation, so that you get the best chance to rank on page 1, preferably in the top 3.Or why not, number one!.

By | 2023-08-07T20:54:45+00:00 August 7th, 2023|Online Marketing, Reputation Management, Search Engines, SEO|Comments Off on How we do competitor analysis and reverse engineering

The importance of good hosting in SEO

web servers
Here at comperio we have been using various webhosting companies over the past twelve years. In total we tested over nearly 50 different web hosting service providers and we are currently using about 30 of them.

We have been hosted on many hosts over time both for our own portfolio of websites and for some of our clients. Web hosting is an integral part of our SEO work and the servers where your website is hosted will have a direct effect on your website’s performance and long-term efficiency.

Speed, downtime, support, server maintenance, security and risk of hacking, backup options, addon services, hosting options, data centers and user-friendliness of the front-end are just some of the factors to take into consideration when deciding which host to pick.

Why you need a good web hosting

As we have been running websites for more than a decade by now, we have seen our fair share of what can go right and what can go wrong as far as hosting services are concerned.

This is why we wanted to share our knowledge and experience with you. When we started we had no idea there could be so much difference from one hosting company to the next. No, web hosting companies are not made equal and it is crucial to only choose one of the best providers for a successful online business to thrive.

If you run an online business, you should not have to worry if your site is safely hosted or not. Only rely on trustworthy reliable web hosting service providers for this decisive function.

Creating a website involves making certain decisions, such as how it will be hosted. Many people ask our marketing agency: how to choose hosting? These clients do not always know the various options available to them or do not know which one to choose.

Budget, goals and skills weigh in the balance to make final choice. Hosting is important because it impacts areas such as site display or natural referencing. Thus, it is crucial for good web ranking.

Let’s see now how to choose your hosting, then its importance on SEO.

How to choose your web hosting

First, let’s define web hosting.

The host is the service provider administering the server where your site or application lives. A server is a machine comparable to a very powerful computer with multi-processor. Present in different forms (Blade, Rack, Tower), its role is to respond to a customer request.

Hosting offered on the market can take different forms. When choosing an option, certain criteria must be taken into account. It can depend on the required throughput, the expected traffic, or the technical skills required for maintenance.

Own your own server

Not everyone knows that, but it is indeed possible for you to have your own servers on your premises.

From the outset, there will be a higher cost for the purchase of physical server, but then a much lower monthly cost. Even if there are now micro-servers, a large number of servers require appropriate layout. This then requires controlling the temperature and humidity present in the storage room, for example.

Besides the physical side, having your own servers requires very good technical knowledge for installing, managing and maintaining them. This is a profession in its own right. An option not possible without good qualifications in the field and the required staff.

Free hosting

Possible thanks to platforms like, it might not be suitable to all types of project. An option to favor for projects like a showcase site of a few pages or for a simple blog that does not require extensive services.

Freeware has certain constraints such as the presence of advertising which makes it possible to finance the platform.

Personalization is relatively limited and security is not as high as with a paid server. It is also best to inquire about their backup policy as this feature is not always offered. Note also that the name of the site is presented as a sub-domain of the platform that offers it.

This is not an optimal solution for an e-commerce site or a showcase site deploying many functionalities.

Shared, VPS, Cloud or Dedicated: how to choose your paid hosting

Shared hosting

This is a widely used solution, where your site is hosted on a physical server and IP address shared with other clients. This is the most economical option. No configuration is required, but the possibilities are greater than for free hosting.

However, this type of hosting limits access to server configurations.

In addition, sharing the server affects the connection. For example, the use of all resources by all clients at the same time would affect the speed of the server and therefore slow page loading. Likewise, if one of the clients is blacklisted, the entire server may be penalized and affect all of the client sites present on it.

It is a good solution for a limited budget or for a site that does not plan to become too big or too active.

VPS hosting – Virtual private server

Often considered as an alternative between shared and dedicated, this method is often mentioned when asking how to choose your hosting. It is a question of having a virtual server present on a physical server.

This physical server contains several virtual servers which belong to different client sites. Unlike a shared server, resources are not shared and it is possible to have greater control of the server. The cost also varies and is often a little higher.

Thanks to this choice, an evolution is always possible.

Dedicated hosting

In the case of dedicated hosting, the price is higher but the server is not shared at all.

in this option you have at your disposal an entire physical server. We will not suffer from the influence of other sites. This is a good solution when you generate a lot of traffic and prefer to have full access to the server configurations and great stability.

This solution involves some internal skills such as knowing how to manage network access and maintenance. Either you have the skills in-house or you outsource it, which will come at an additional cost.

Cloud hosting also called cloud hosting

Increasingly used in the past few years, cloud hosting is often compared to VPS.

Cloud hosting uses several different servers and not just one physical which allows you to be constantly active if needed.

If one server fails, another one will take over. This also helps to provide a good load distribution if the traffic increases significantly. This is an adaptive option with a possible evolution. In addition, the cloud is advantageous for developers because it is flexible according to the coding languages ​​used.

However, this type of accommodation can still be quite expensive.

Hosting and SEO

Few clients think about it, but hosting and natural referencing are indeed linked.

To the question how to choose your hosting, we could therefore answer: by also thinking of the impacts on SEO on your site, your goals and needs. Indeed, SEO does not simply go through an optimization of pages and keywords. Below are some elements to pay attention to.

First of all, it is preferable that the hosting has good security and an HTTPS protocol, as search engines mainly refer Internet users to pages they deem secure.

Next, the loading speed of your pages is an increasingly important factor.

For example, a shared server can slow down page loading speed, which can have several negative effects, both on search engine robots and on the Internet users. The user can leave the site because it is not pleasant to wait too long. In addition, speed is a known factor within Google’s algorithm. Too slow sites are never on the 1st page of results!

Finally, check that the server hosting your site is preferably in the same country as you are. Or at least as your target customers.

Search engines prioritize results based on the geographic area indicated by your site. With the extension .com or .org, the search engine will look for the server’s IP address to determine its location. It will use this criterion for ranking your site depending on location.

By | 2020-06-18T21:13:38+00:00 June 18th, 2020|Online Marketing, Search Engines|Comments Off on The importance of good hosting in SEO

5 Online Marketing Trends for 2020

Online marketing is a set of methods and tools allowing companies to analyze a market on the Internet and show a related offer to potential online customers or buyers. Because of new technologies we need to stay informed to know the main techniques to master today.

Do you know the main online marketing trends in 2020?

Digital marketing is constantly evolving. Composed of many channels (SEO, PPC, social marketing, email marketing, etc), these advertising routes are constantly changing.

Their importance continues to grow and this effect will be even more pronounced in 2020 as the pandemic is forcing businesses and individuals to be more focused than ever on the online world.

As online marketing and the Internet are changing rapidly, regular monitoring is necessary to know and follow marketing trends from one year to the next.

Do you want to know the top marketing trends for 2020? If you do, read on!

1. Authenticity

Given that the mainstream Internet is about 25 years old, online customers and users are getting more savvy and intelligent when it comes to online brand authenticity.

For example generation Z and millenials have never known a world without the Internet. They understand it better than their elders and can more easily spot fake news or fake advertisements.

The online public in general requires more authenticity and honesty from online brands and businesses, and this is what you need to make sure you are providing.

People are really starting to resent online misrepresentations of the truth, after all the political and corporate scandals or recent years. They demand honesty from online brands as well, especially as this involves lightening their wallet.

As the leader of e-commerce, amazon has constantly emphasized honesty, in particular with their online reviews. No platform is more stringent in this respect, amazon having deleted millions of untrustworthy reviews and banned thousands of unscrupulous users.

More than ever customers are looking to authentic and honest brands.

2. User-generated content

This trend goes hand in hand with the demand for authenticity, as users are more likely to comment truthfully about a product or service than the company offering them.

Using the content produced by users is the best way to transform them into ambassadors for a brand. This practice keeps businesses in touch with their prospects. And it also represents an almost inexhaustible source of new content for their social networks.

Thus, a brand can for example repost in story, on Instagram, the content being where users have mentioned a product. Brands can also adapt their offers to users’ feedback.

The big brands have understood a long time ago that potential customers are more easily convinced by the opinions of other users rather than by conventional advertising.

The perfect example of a platform dominated by user-generated content is google maps.

Google maps is certainly a behemoth of online marketing with thousands of employees and billions of monthly visits.

But google maps could not exist without its millions of users who contribute to its content. Most of the content is generated by the users themselves and google maps employees are mostly performing supporting tasks such as moderation, support, development or policy implementation.

Most of the listings for businesses or other physical locations, such as a restaurant, a movie theater or even a statue, are created by the users. These super-users are called local guides. They add listings, verify information, or report inaccuracies.

Business owners can also add a listing for their own business on google maps.

Regular users and buyers on the other hand can post reviews of anything listed on google maps, and there are millions of these reviews already listed on maps all over the world. Indeed it would be hard to find a listing with no reviews at all nowadays.

Users both create the content and use that content as well, whereas the google team mostly manages the google maps infrastructure.

Users love google maps and the traffic keeps on growing month after month. This is in no small part due to its user-generated content, which instills a sense of authenticity.

3. Geolocation

The geolocation concept is the idea that the physical location of a person will impact what they may or may not purchase online. New online technology enables businesses to know where a consumer is surfing from, in order to transmit send more personalized adverts to him or her.

Such adaptive techniques display ads tailored to consumers who are becoming more nomadic and always connected with their smartphones. Geolocation in particular makes it possible to encourage potential customers to go to a point of sale, close to them, in real time.

Here again if we needed to seek the perfect example of a channel mastering geolocation, look no further than google maps. Google maps is the epitome of geolocation.

As users get to become more and more familiar with google maps and the idea of geolocation, businesses too must make sure they optimize their offers based on geolocation.

Geolocation affects all online businesses, of any size, small businesses as well as bigger businesses.

For small and medium size businesses, or businesses which have mostly one location or service area, such as a dentist, a lawyer or a warehouse, they must use a local SEO strategy, so that users searching for their product or service in their area can easily find them.

On the other hand a large corporation will have to adapt its offers depending on where their customer is based. Amazon for instance deploys completely different websites depending on geolocation, such as for Japan or for France.

4. Personalization

Long gone is the time when advertisements were mostly served via the television or newspapers, and where everyone was seeing the same ads.

Nowadays and more than ever, people only want to see offers they are interested in, not just random offers. This is a win-win situation. Online advertisers get targeted visitors, and online surfers waste less time on unneeded offers.

All this is possible thanks to the advances in first party data collection. First party data correspond to data collected by advertisers and media agencies. This data has become a key element in providing a personalized relationship between brands and users.

First party data designates the potential targeting data collected directly by the publisher advertising media site. First party data are generally behavioral or declarative data recorded on a website during previous visits and which are associated with visitors using a cookie.

Such personalized data can also come from past activity, such as the history of browsing and purchases at an e-commerce site. Other methods include retargeting.

Retargeting consists of dynamically displaying advertising banners on a site or group of sites according to the interests expressed by the Internet user during his navigation. For example if someone visits our London SEO page, then he may be shown that same page again in the future, from other sites he visits.

This dynamic targeting makes it possible to optimize the effectiveness of these banners and the associated click-through rate, by presenting the user with the most relevant banners possible based on user profile, often optimized by AI methods.

Consumers are justly ready to give more personal information in exchange for further personalization of the service delivered by a company or brand.

Data analysis will therefore be more and more complex to ensure an increasingly personalized service.

5. Better visuals

Another noteworthy change of behavior led by the modern Internet is the rise of more and better visuals.

As the adage says, a picture is worth a thousand words. This could not be truer than on the Internet of 2020 and beyond.

Here visuals include not just pictures, but also memes, dynamic pictures, videos and other visual creatives.

Social media channels such as youtube have changed the way people discover new things. Nowadays it is very easy to learn about any topic by watching online videos, and this is what millions of people do every month.

A beautiful graph, a well chosen illustrative image, a memorable picture, an informative video. This is what appears in the best online presentations, and this is what users expect to see in a quality piece of content.

Talking about recent trends, according to media specialists, it is on the Tiktok platform that brands will have to be present in 2020 to be noticed.

As more online advertisers compete against each other to grab customers’ attention, it is the ones with the most outstanding and enticing visuals that will catch their attention, ultimately leading to a potential sale.

Any online business hoping to stand a chance against the competition in 2020 must prioritize graphic design, web design and the use of excellent visuals within their content and offers.


Surf the above five waves of online marketing for 2020 and thereafter and you will surpass your rivals.

With more technological advances, the year 2020 will not cease to amaze us. By remaining vigilant and creative, you will be able to best satisfy your audience.

By | 2020-06-09T20:33:59+00:00 April 18th, 2020|Online Marketing, SEO|Comments Off on 5 Online Marketing Trends for 2020

The importance of SEO for small businesses

Small businesses are nothing compared to what they used to be in the recent past as the Internet has revolutionized how small business owners conduct their business. It would be very hard to succeed by using the methods of twenty years ago, even ten years ago or less, as every aspect from running the accounting, showcasing the business, getting customers, etc, has radically changed in a short time period.

Nowadays a large portion of small business operations and marketing campaigns are done online. Of course every small business needs a website hosted at a solid hosting company, but this is just the first step as far as marketing is concerned. The second step which is much harder to implement is to get a consistent flow of visitors to their website.

Getting traffic, in other words visitors to their site can make or break a business. As many of these online businesses offer the same type of standardized service such as a plumber, a lawyer, an accountant or a carpet cleaner, one of the key for the success of an online business is to master traffic getting from online sources. As many of the service offers are quite similar to each other, the company winning a specific deal could be the one a potential buyer sees first on the Web.

What is online traffic?

Most online business owners understand the above principle about getting visitors to their website. There are a few powerful ways to get these visitors. Below is a list of the main channels to get online traffic for a small business:

  1. paid advertisement (google adwords, facebook ads, …)
  2. social traffic (facebook fans, twitter followers,…)
  3. email marketing
  4. video marketing
  5. organic traffic
  6. google maps

Every business owner will have his preference when it comes to his favorite traffic source, but let’s first comment briefly on the six sources of traffic just mentioned above.

Paid ads are paid of course, i.e. there is a cost attached to each visitor, and it can be high in some niches like the legal niche. Social traffic will require a social media manager just to constantly create buzz about the business, and it can be hard to keep on buzzing about some vanilla businesses, such as accounting. Email marketing requires special skills and not all products are well adapted to it. It will not work for a plumber, will it? Likewise for video marketing.

This leaves us with number 5 and 6, organic traffic and google maps, which are applicable universally to almost any small business seeking online traffic.

google results

#5 organic traffic means to appear in google search results so that potential buyers can see the company at the top of the result page, click on the link and visit the website. #6 google maps is similar to organic results, except the business will appear in the google maps area on the google page, as a google my business result within the map.

How to appear at the top of organic results or google maps? This is the question every small business owner wants the answer to. And the answer is that it is achieved using search engine optimization techniques, also called in short SEO.

What is SEO exactly?

Most small business owners have heard about SEO and some of them have even hired a SEO company to work on their marketing campaign in the past. But few of these business owners understand clearly what SEO is all about, or how well it works.

They somehow see the importance of SEO for their business, but many are not too sure about it.

The best way to think about SEO and its benefits is to get an idea of how much extra traffic a business could get by reaching the top 3 spots in google organic, or the top 3 spots in google maps, which is called the 3 pack, and is often the main visible part in google maps results.

It turns out in many cases an online business can double or even triple their online sales by consistently showing up at the top of the search results. The number one result in google results page gets more than ten times the number of clicks of the 10th result. People do not have the time to check lower results down to the 10th result. People do not like to check too many results, and they will just click on the first few results from google, or simply the first one sometimes.

So if an SEO company can help your website reach this top area on the google result page, as you can imagine your online sales will explode given the boost in traffic this will generate. This is why implementing the proper SEO strategy is so crucial for all small online businesses.

How can google maps help exactly?

google maps

What is newer in the field of search engine optimization is our #6 item: google maps.

Have you noticed that if you search for a pizzeria near you, you will see a map with the nearest restaurants offering pizzas? But if you search for other queries like “what time is it in New York now”, you will see no such map, just organic results.

This is because google will only display a local map when it is appropriate to do so, for example if you are looking for something that could be offered by a local business, like a restaurant, a hotel, a plumber, a car repair shop, etc. In other words google maps is nowadays the place users trust to find the local services or products they are looking for online. And this is what google is conditioning shoppers to expect to see when they want to make an online purchase.

So if your company does not show up prominently in google maps, as you can imagine your business will lose a ton of potential buyers eager to get your product. As a matter of fact this type of maps traffic is very “hot”, as these surfers have strong buyer-intent: they are likely to be really interested in purchasing a product very soon. They are the perfect type of visitors a business wants to attract.

This is why SEO applied to google maps is so important for small businesses.

How to rank in google

How to rank in google is a valuable skill of course given what we just explained earlier. SEO practitioners understand the complicated mathematical formulas and algorithms used by search engines. The expertise of these SEO experts involves optimizing websites in order to boost their search engine rankings.

It takes years for a SEO specialist to master such skills that they can later apply to the benefit of small businesses. As the search engines change their methodologies on a regular basis, they must always keep their knowledge updated in order to remain at the top of their game.

SEO can be very important to most small businesses, as it can multiply their sales significantly. As many surfers just click on the top results for a query with buyer intent like “plumber in West London”, a business able to rank at the top will get a ton of new visitors when surfers click on the first link they see.

Should a small business use a SEO company?

It is quite clear that SEO can play a fundamental part in the success of any small online business, be it by generating more organic traffic, or by producing new traffic from google maps where eager buyers are looking for an offer now.

Make sure to use a trusted SEO company that can deliver good results. SEO should be part of a long-term marketing strategy. It is not a gig done only once. It is part of a constant effort of optimization and maintenance of a business website.

Any small online business should hire a SEO service provider to bring their business to the next level. In a competitive online world, the business owners who understand the importance of SEO and know how to use it are the ones better armed to succeed on the Web.

By | 2019-10-08T12:42:29+00:00 October 8th, 2019|Online Marketing, Search Engines, SEO|Comments Off on The importance of SEO for small businesses

How to Start a Successful Web Design and Development Freelancing Business

Starting a web design and developing freelance business are serious undertakings that require proper planning and the employment of special skills.

This is because both undertakings demand a degree of tenacity, diligence and the ambition to be self-employed. You will also need to be skilled in the field because along the way, you will have to make crucial decisions which may impact the success and growth of the enterprise. You may, therefore, need to take stock of some actions that are hereby discussed, if you want to be successful in finding and properly managing clients and working as a freelancer.

Getting Familiarized With Freelancing

It is obvious that before you become or own an agency that is full of designers, you will have to start as an independent freelancer.

Skipping this important part will deny you the opportunity to effectively be your own boss and manage all aspects of your business. This stage also demands sitting down to calculate the start-up cost. You should prepare a list of basic equipment needed for the freelance business. The cost of hosting the website and registering the domain name must also be factored.

You may also consider getting a dedicated desk, business cards printed, new software and stationery supply, among others, and the cost that follows them. To cut down on costs, you may consider free and popular web design software such as Coda, Adobe Dreamweaver, Aptana, and Espresso. All these software will give you a window period of 30 days for familiarization.

Establishing Your Brand

At this point, you must decide how you are going to brand yourself. You can consider using your name as your brand, as this is a common trend among most freelance web designers.

Using your name as your brand can also give personal attachment between you and the client. This is because clients will tend to think that they are engaging an individual- someone with more flexibility, availability and malleable with price negotiations.

You may also make a formal name for your business if you contemplate a business that would become much bigger in the future. The guiding principle that should inform your decision is the desired public perception.

Creating Your Portfolio

You should identify something you will use to showcase your expertise, direct people and seal the desired deal. At the very least, your website should clearly convey the services you offer, some of the most impressionable work you have done and your contact information.

This may demand that you choose your resources for developing your portfolio. At this point, you may consider portfolio templates from ThemeForest. Templates that fall within this consideration include HTML, WordPress and a group of additional CMS themes. There are many themes to choose from, at this point.

Developing a Sales Cycle

Being an outstanding web designer will not be profitable at all if it is not followed up with competent and strategic plans to sell your product.

This means that you will have to formalize your sales cycle, as this is the very process for cultivating relationships with clients, gaining prospects, fulfilling the expectations of the market, according to the service, to the right audience and nurturing a strategic and symbiotic relationship with potential and prospective clients.

This step above requires the identification of your ideal client and their location, summarizing what you offer, identifying the needs of the market, explaining how you meet these needs and demonstrating how you have in times past, met such needs.

Finding Your Community

You may consider following people on online social media platforms such as Facebook, Twitter, and Instagram. The people being followed must be in a similar situation and with something to offer. In these platforms, you may answer questions fielded by people in need, or sign up for RSS updates on questions from web design and development boards each day. This measure will help you nurture your expertise and assist those in need of your services.

Task Management

Choose task management apps that will help you execute the main tasks on your website. TeuxDeux, Things and Omni Outliner are just some of the candidates for your consideration.

Modernize Your System of Agreements

Since business is done on the run nowadays, optimize your signing experience using Electronic Signatures for mobile so that you and your clients can sign at any time from anywhere, on any device.

Save additional errors, money and time by automating and connecting entire agreement processes. Embed electronic signing and payment requests into your applications, existing websites, and portals.

Evidently, starting a web design and developing freelance business is a serious undertaking. Even the facets that are associated with web design and freelance business such as searching for new clients, learning how to freelance and steadying up the business through newer and higher heights are complex undertakings in themselves. It is therefore important that you plan well and allocate enough resources to it.

By | 2018-08-23T15:33:50+00:00 August 23rd, 2018|Online Marketing|Comments Off on How to Start a Successful Web Design and Development Freelancing Business

Top Reasons Why Your Business Website Needs A Blog

It is easier running a business if you can find innovative and effective ways to market your products.

It is no secret that in today’s digital age the best and easiest way to attract new customers is by building and expanding your online presence. If you own a business already, you must have asked yourself if creating a blog would be worth your time, money and effort.

The short answer is yes, absolutely!

Although blogging can take up some of your time, it is a relatively easy and inexpensive way to enhance your marketing efforts, drive more traffic to your online store and establish your brand as an industry leader.

According to some statistics produced by Hubspot, 57% of the businesses that added an active blog to their site reported to have gained more customers. In this same study, 81% of companies say that their blog has been a critical part of their revenue growth.

What exactly are the benefits of a business blog with respect to marketing and revenue?

Drives Traffic To Your Website

Every serious business today has an operating website promoting their products or services. But exactly how often are these pages updated? Blogging helps in adding fresh content.

It is important to constantly update your website, and blogging is the direct solution to this need. Every time you publish a new blog post, it becomes one more indexed page on your website.

The more posts you create, the more pages are indexed, and the more traffic to your site you may get, especially if the posts are diversified and relevant to your business. The more indexed pages you have, the more opportunities to show up in search engine results and drive potential customers to your website.

Blogging tells search engines like Google and Bing that your website is not just a floating boat in the world wide web, but an active Internet property offering valuable content to readers. This signals search engines that your site is active and liked, and that they need to check it often for new content.

Publishing blog posts and articles regularly can also help you get discovered and stay active in social media channels. Every time you write a compelling article and share it in your social accounts, there is a chance your fans share it as well with their friends, potentially making it go viral. This will expose your products or services to a larger audience that can become your next clients down the line.

Blogs Can Convert Into Leads

First, let us define what a lead is.

In online marketing, “lead generation” is the initiation of consumer interest or inquiry for the products and services offered by a business. Leads can be generated by techniques like building a mailing list, collecting emails for a newsletter subscription, online PPC ads and SEO campaigns.

Just as every new blog post is another opportunity to get noticed by the search engines, a new post is also a bridge for you to generate new leads. That is why you can add some call-to-action in your posts, as your posts not only offer free information to the reader, but also the possibility to enter a business transaction or make a purchase.

These calls-to-action are often added to online content as offers for free trial, info webinars, tutorials, e-books, survey or fact sheets. Typically online businesses offer an enticing piece of information in exchange for their readers’ email information, so that they can be added to their emailing list.

You can offer a free ebook in exchange for a visitor’s name and email address. You can then use this information for later marketing campaigns, when you have a new product or if you run a promotion. This will certainly raise interest in your emailing list.

Position Your Business As An Industry Leader

blogger screenPosting well written articles that resonate with your audience shows your are an expert in your field. This can demonstrate your business as an industry leader and gain the trust of many consumers.

Take as an example. Runnersworld initially started as a “Distance Running News” site and later morphed into an international publication. And because they had established an active blog posting informative articles under diverse categories, they managed to define themselves as one of the leading information go-tos for running athletes.

With the sponsorship they have nowadays, we know this business is very profitable by now, and this is not in small part due to their blogging activity.

Builds Customer Relationship

Blogging is another way for you to improve your relationship with your customers. You can easily update them about promo discounts or anything interesting happening within your company. Consumers like to be informed and will appreciate any informational resource that they can use later on.

Additionally your clients can leave their comments and interact with you at a personal level. This makes it convenient for them to inquire about your published information and possibly ask additional questions about your products that you can respond to directly on the blog.

In conclusion, building a website is not enough. By consistently publishing informative and well written blog posts, you shall establish yourself as an authority in your industry, drive potential customers to your website and develop a stronger consumer-buyer relationship. Hence blogging must be part of your marketing arsenal for a greater success online.

By | 2019-04-02T14:27:21+00:00 October 3rd, 2017|Online Marketing, SEO|Comments Off on Top Reasons Why Your Business Website Needs A Blog

The benefits of guest posting

guest posting in SEO
If you are reading this post, you probably know the difficulty of getting links as an affiliate marketer or business owner.

As was recently explained in a webinar about links, there are almost no natural links in 2016. This is the irony of Google’s algorithm which is supposedly based on natural linking. There were some natural links in 1997, but not that many nowadays, thank you Larry and Sergey.

So what are the most useful links you should try to get? Some believe there is no such thing as a bad link. The reason is that if such damaging links existed, then your competitors could use them to link to you, hoping for a negative effect on your rankings.

If you agree with this theory then the worse that could happen to one of your links is to carry no value at all in the search engines’ eyes. Thus each link category has its pros and cons and some are more valuable or desirable than others. In this post we are going to specifically discuss the benefits of links within guest posts.

Blogs are effective tools that can have a tremendous impact on your traffic if you know how to use them. A guest post is a post that you make on another webmaster’s blog. This is a type of exchange, where the webmaster gets content and you get a link.

Note that this is a white hat method, assuming it was not paid for. It is a very precious attribute in itself as there are few white hat methods available nowadays, and white hat is the sound route for long-term results. There is always demand for good content, so if you can write or outsource such quality content, you should be able to find webmasters eager to publish it.

Some webmasters may ask for a minimal one-time fee to publish your guest post. The justification is that the market value of a link is usually considered higher than the cost of outsourcing a great article. Another practice is when two webmasters swap guest posts among their network, without making a payment.

If you pay to make a guest post, is it black hat then? As far as black hat goes, this is the lightest black hat link you will ever see. To our knowledge it is very rare for Google to catch such paid links, unless a webmaster extensively abuses his network by making obvious link sales or by openly advertising such service.

Another important attribute of a guest post is that it is permanent. At least it is supposed to be! So if you consider using guest posts, make sure you are dealing with a genuine reliable webmaster who is there for the long term, preferably an expert in his field.

Some borderline scammers buy dropped domains with good metrics and repackage them as wordpress blogs, massively selling guest posts. Once it is time to pay for the registration renewal fee, they simply do not renew the domain registration, and your link will vanish.

It is usually safer to pay a bit more and get published at a reputable niche blog with good traffic. Even if the owner sells his site at a later time, archived posts are usually kept as such, so the chance is low that your link will be removed in the future.

Alternatively you can swap posts with another webmaster in your niche and save money. Note that another reason to use guest posting is that by doing so you will develop or improve your own network of friends in your sector of activity. It is important to have such trusted friends as you can help each other in the future.

One more advantage of guest posts is that you can choose the exact anchor and URL you want to use. This is not so for all links, so do not miss the opportunity to link to your targeted keyword. Furthermore the link will be within the content itself and not in a footer, sidebar, link page, or site wide.

This feature adds value to such a link as Google can detect in-content editorial links. Big G loves them and gives them more weight in their ranking calculation. Also Google usually indexes wordpress blog posts very rapidly, this is another benefit of this type of link.

guest postingTechnically, the goal of making the post is that you get one domain link, one c-class IP link and a well anchored contextual link, all important factors in your link profile. But long-term link juice in itself is not normally to be expected from a guest post. If you publish a quality post at a reputable blog, it may even get republished from the RSS feed, adding more links to your profile.

So in conclusion guest posting is absolutely a technique that must be included in your link building arsenal. We have been using it with success for our clients for the past ten years here at

By | 2019-04-02T14:25:36+00:00 June 5th, 2016|Online Marketing, SEO|Comments Off on The benefits of guest posting