The benefits of guest posting
If you are reading this post, you probably know the difficulty of getting links as an affiliate marketer or business owner. As was recently stated in a webinar about links, there are almost no natural links in 2016. This is the irony of Google’s algorithm which is supposedly based on natural linking. There were some natural links in 1997, but not that many nowadays, thank you Larry and Sergey.
So what are the most useful links you should try to get? Some believe there is no such thing as a bad link. The reason is that if such damaging links existed, then your competitors could use them to link to you, hoping for a negative effect on your rankings. If you agree with this theory then the worse that could happen to one of your links is to carry no value at all in the search engines’ eyes. Thus each link category has its pros and cons and some are more valuable or desirable than others. In this post we are going to specifically discuss the benefits of links within guest posts.
Blogs are effective tools that can have a tremendous impact on your traffic if you know how to use them. A guest post is a post that you make on another webmaster’s blog. This is an exchange, where the webmaster gets content and you get a link. Note that this is a white hat method, assuming it was not paid for. It is a very precious attribute in itself as there are few white hat methods available, and white hat is the sound route for long-term results. There is always demand for good content, so if you can write or outsource such quality content, you should be able to find webmasters eager to publish it.
Some webmasters may ask for a minimal one-time fee to publish your guest post. The justification is that the market value of a link is usually considered higher than the cost of outsourcing an article. Another practice is when two webmasters swap guest posts among their network, without making a payment. If you pay to make a guest post, is it black hat then? As far as black hat goes, this is the lightest black hat link you will ever see. To our knowledge it is very rare for Google to catch such paid links, unless a webmaster extensively abuses his network by making obvious link sales or by openly advertising such service.
Another important attribute of a guest post is that it is permanent. At least it is supposed to be. So if you consider using guest posts, make sure you are dealing with a genuine reliable webmaster who is there for the long term, preferably an expert in his field. Some borderline scammers buy dropped domains with good metrics and repackage them as wordpress blogs, massively selling guest posts. Once it is time to pay for the registration renewal fee, they simply do not renew the domain registration, and your link will vanish.
It is usually safer to pay a bit more and get published at a reputable niche blog with good traffic. Even if the owner sells his site at a later time, archived posts are usually kept as such, so the chance is low that your link will be removed in the future. Alternatively you can swap posts with another webmaster in your niche and save money. Note that another reason to use guest posting is that by doing so you will develop or improve your own network of friends in your sector of activity. It is important to have such trusted friends as you can help each other in the future.
One more advantage of guest posts is that you can choose the exact anchor and URL you want to use. This is not so for all links, so do not miss the opportunity to link to your targeted keyword. Furthermore the link will be within the content itself and not in a footer, sidebar, link page, or site wide. This feature adds value to such a link as Google can detect in-content editorial links. Big G loves them and gives them more weight in their ranking calculation. Also Google usually indexes wordpress blog posts very rapidly, this is another benefit of this type of link.
Technically, the goal of making the post is that you get one domain link, one c-class IP link and a well anchored contextual link, all important factors in your link profile. But long-term link juice in itself is not normally to be expected from a guest post. If you publish a quality post at a reputable blog, it may even get republished from the RSS feed, adding more links to your profile.
So in conclusion guest posting is absolutely a technique that must be included in your link building arsenal. We have been using it for our clients for the past ten years here at comperio.co.uk.